A common word in our industry that we have heard over the past year is: RETAIL. Products with a retail feel have been breaking through the industry and are definitely trending. Retail is what is sold in stores and available to the public. Noticing a trend, such as retail, can help you decide on what to use for your promotional products.
If you go to your local Target (or any clothing store) you can see what is popular in mass retail. You’ll see an increase of athleisure – including “comfy clothes” such as cropped hoodies, loose tanks, and workout clothes. Apparel experts in the promotional products industry are watching this trend and increasing their inventory of athleisure items, similar to this cropped hoodie pictured.
Pop of color is a common trend in retail drinkware – and we have seen that in products in our industry as well. Examples that we see in retail outlets including adding a subtle pop of color on the inside of a mug, or a bold color of a water bottle. Color attracts the eye and brings attention to the product which is why it is so important in something that is an everyday item, like drinkware.
At a store, you can notice that design, texture, and color is added to basic items like a tote bag to make it stand out. Within the last year, sequins and the flip color of the sequins, have been hitting stores everywhere and are popular across generations! Our industry pays attention to trends like these, which is why you can now find sequins in a lot of different promotional products.
Keeping tabs on trends, and forecasting what will be popular is an important part of our job. We strive to keep up with, and even ahead of, what sells in retails stores. If we take a look at what catches our eye in public, we can gather ideas for our clients.
At Hello Promo we offer more than just merchandise. We are problem solvers, project managers, turn-around-time magicians, product creators and shoulders to lean on when you need help. We partner with you to provide tangible extensions of your brand. We are here to offer recommendations, ideas and creative solutions inspired by YOU. Contact us today at firstname.lastname@example.org or by calling (866) 864-2602.